Not Ya Mama’s Cooking
Client
Not Ya Mama’s Cooking
Roles
3D Animation
Opportunity
Not Ya Mama’s Cooking brings the first-generation children and their parents together to share culture and love through cooking. Not Ya Mama’s Cooking
Roles
3D Animation
Opportunity
I was tasked with designing the introductory animation for a new YouTube series. The concept involved transforming the series logo into a fridge and using crowd-sourced family fridge photos to create unique fridge magnets. This allowed for a personalized and engaging visual introduction.
PIPENCO
Client
PIPENCO
Roles
Production Assistant, Audio Design
Opportunity
Ojeras enlisted me as a music and audio designer to bring PIPENCO second NYC runway show to life. By immersing myself in Lorena's story - her Romanian heritage and her childhood adoration for a legendary singer - I wove a sonic tapestry that enhanced the runway experience.PIPENCO
Roles
Production Assistant, Audio Design
Opportunity
Spotify
“The Spot”
Client
Spotify x D&AD
Roles
Art Director, Design
Opportunity
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.
Team
Parnell Jackson
Kibria Chavez
Sasha Fyffe
Syreeta Williams
Gabriel Guzman
Spotify x D&AD
Roles
Art Director, Design
Opportunity
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.
Team
Parnell Jackson
Kibria Chavez
Sasha Fyffe
Syreeta Williams
Gabriel Guzman
Seedlip
SEED YOUR OWN ADVENTURE
Client
Seedlip (DIAGEO) x D&AD
Roles
Art Director, Design
Opportunity
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.
Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.
Team
Lois Cheaye
Sasha Fyffe
Ezra West
Ryan Jada
Client
Seedlip (DIAGEO) x D&AD
Roles
Art Director, Design
Opportunity
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.
Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.
Team
Lois Cheaye
Sasha Fyffe
Ezra West
Ryan Jada
MsBoogie
Client
MsBoogie
Roles
2D/3D Animation
Opportunity
MsBoogie reached out to me to request motion graphics that she could use on social media to tease and promote her upcoming debut album, 'The Breakdown’ which I also had a part in co-producing the song ‘Hustler’ off the project.MsBoogie
Roles
2D/3D Animation
Opportunity
featured on PAPER magazine
StaySilentPVD
Client
StaySilentPVD
Roles
3D Animation
Opportunity
In the realm of live events, creating memorable experiences is paramount. I had the exciting opportunity to collaborate with StaySilentpvd & Mute.psd to enhance the visual spectacle of our client's annual festival “DayTrill” through captivating stage visuals.StaySilentPVD
Roles
3D Animation
Opportunity
To realize my client's vision, I worked closely with their internal team to gather the necessary assets for the project. Leveraging Mute.psd's initial flyer design as a foundation, I incorporated elements from it, along with additional creative components, to craft over 7 looped stage visuals for the event.
Gleaming
(Music Video)
Roles: Creative Direction, Location Scouting
Song: Gleaming ft. Storm Ford
Stream: https://distrokid.com/hyperfollow/job...
Produced by Jobanny & Vertygo
Mixed by Vertygo
Recorded/Mastered by Vertygo For BeatBoxStudios
Drums: Vertygo
Bass Guitar/Synth Bass: SethOnBass
Piano/Synths: Jobanny
Guitar: Isaiah Fayeweather
Featuring: Storm Ford
Written by Yumi
Videographer: Calvin Batista
Secondary Camera: Joshua Alburquerque
Drone Footage: Joshua Alburquerque
Creative Direction: Jobanny Cabrera
Edited: Calvin Batista
Color Grading: Calvin Batista
Main Actor: Storm Ford
Second Actor: Sadey Fournier
Assisted by: Cuphasol & Celia Contreras