Spotify
“The Spot”
Client
Spotify x D&AD
Roles
Creative Direction, Design
Opportunity
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.
Team
Parnell Jackson
Kibria Chavez
Sasha Fyffe
Syreeta Williams
Gabriel Guzman
Spotify x D&AD
Roles
Creative Direction, Design
Opportunity
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.
Team
Parnell Jackson
Kibria Chavez
Sasha Fyffe
Syreeta Williams
Gabriel Guzman
Seedlip
SEED YOUR OWN ADVENTURE
Client
Seedlip (DIAGEO) x D&AD
Roles
Creative Direction, Design
Opportunity
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.
Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.
Team
Lois Cheaye
Sasha Fyffe
Ezra West
Ryan Jada
Client
Seedlip (DIAGEO) x D&AD
Roles
Creative Direction, Design
Opportunity
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.
Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.
Team
Lois Cheaye
Sasha Fyffe
Ezra West
Ryan Jada
StaySilentPVD
Client
StaySilentPVD
Roles
3D Animation
Opportunity
In the realm of live events, creating memorable experiences is paramount. I had the exciting opportunity to collaborate with StaySilentpvd & Mute.psd to enhance the visual spectacle of our client's annual festival “DayTrill” through captivating stage visuals.StaySilentPVD
Roles
3D Animation
Opportunity
To realize my client's vision, I worked closely with their internal team to gather the necessary assets for the project. Leveraging Mute.psd's initial flyer design as a foundation, I incorporated elements from it, along with additional creative components, to craft over 7 looped stage visuals for the event.