📁 Jobanny CabreraJr. CD | Music Production | 3D | Motion | AnimationBased in NYC
jobannycabrera7@gmail.comAbout Me  | Crochet Hats | Contact Me Art: Music:


Spotify


“The Spot”

Client
Spotify x D&AD

Roles
Art Direction, Design

Opportunity  
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.

Team
Parnell Jackson  
Kibria Chavez
Sasha Fyffe
Syreeta Williams 
Gabriel Guzman






Seedlip



SEED YOUR OWN ADVENTURE

Client
Seedlip (DIAGEO) x D&AD

Roles
Art Direction, Design

Opportunity  
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.

Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.

Team
Lois Cheaye
Sasha Fyffe 
Ezra West  
Ryan Jada



StaySilentPVD



Client
StaySilentPVD

Roles
3D, Motion, Animation

Opportunity  
In the realm of live events, creating memorable experiences is paramount. I had the exciting opportunity to collaborate with StaySilentpvd & Mute.psd to enhance the visual spectacle of our client's annual festival “DayTrill” through captivating stage visuals.

To realize my client's vision, I worked closely with their internal team to gather the necessary assets for the project. Leveraging Mute.psd's initial flyer design as a foundation, I incorporated elements from it, along with additional creative components, to craft over 7 looped stage visuals for the event.