📁 Jobanny CabreraCreative Director | Music Producer | AnimatorBased in NYC
jobannycabrera7@gmail.comAbout Me  | Crochet Hats | Music | Contact Me



Not Ya Mama’s Cooking



Client
Not Ya Mama’s Cooking

Roles
3D Animation

Opportunity  
Not Ya Mama’s Cooking brings the first-generation children and their parents together to share culture and love through cooking. 

I was tasked with designing the introductory animation for a new YouTube series. The concept involved transforming the series logo into a fridge and using crowd-sourced family fridge photos to create unique fridge magnets. This allowed for a personalized and engaging visual introduction.




PIPENCO



Client
PIPENCO

Roles
Production Assistant,  Audio Design

Opportunity  
Ojeras enlisted me as a music and audio designer to bring PIPENCO second NYC runway show to life. By immersing myself in Lorena's story - her Romanian heritage and her childhood adoration for a legendary singer - I wove a sonic tapestry that enhanced the runway experience.






Spotify


“The Spot”

Client
Spotify x D&AD

Roles
Creative Direction, Design

Opportunity  
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.

Team
Parnell Jackson  
Kibria Chavez
Sasha Fyffe
Syreeta Williams 
Gabriel Guzman






Seedlip



SEED YOUR OWN ADVENTURE

Client
Seedlip (DIAGEO) x D&AD

Roles
Creative Direction, Design

Opportunity  
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.

Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.

Team
Lois Cheaye
Sasha Fyffe 
Ezra West  
Ryan Jada



StaySilentPVD



Client
StaySilentPVD

Roles
3D Animation

Opportunity  
In the realm of live events, creating memorable experiences is paramount. I had the exciting opportunity to collaborate with StaySilentpvd & Mute.psd to enhance the visual spectacle of our client's annual festival “DayTrill” through captivating stage visuals.

To realize my client's vision, I worked closely with their internal team to gather the necessary assets for the project. Leveraging Mute.psd's initial flyer design as a foundation, I incorporated elements from it, along with additional creative components, to craft over 7 looped stage visuals for the event.







Gleaming

(Music Video)


Roles: Creative Direction, Location Scouting

Song: Gleaming ft. Storm Ford

Stream: https://distrokid.com/hyperfollow/job...

Produced by Jobanny & Vertygo
Mixed by Vertygo
Recorded/Mastered by Vertygo For BeatBoxStudios
Drums: Vertygo
Bass Guitar/Synth Bass: SethOnBass
Piano/Synths: Jobanny
Guitar: Isaiah Fayeweather
Featuring: Storm Ford
Written by Yumi
Videographer: Calvin Batista
Secondary Camera: Joshua Alburquerque
Drone Footage: Joshua Alburquerque
Creative Direction: Jobanny Cabrera
Edited: Calvin Batista
Color Grading: Calvin Batista
Main Actor: Storm Ford
Second Actor: Sadey Fournier
Assisted by: Cuphasol & Celia Contreras